Last year, several articles from Australia press said that due to the development and popularity of Internet, people increasingly tend to search full TV program or movies over the Internet instead of choosing free-to-air TV or pay TV previously.
The study shows that people in Australia are more likely to look for viewing material online. But it does not mean that free-to-air TV has lost its own market. The blaze of those online shows are partially based on te rapid growth of Internet, and also it is the result of the aggressive marketing campaigns that target the mass market.
With broadband service providers introducing Internet protocol set-top boxes, the fierce competition and potential crisis the traditional TV will face in the future. As more and more digital products are applied in our daily life, people sometimes will be tired of watching their computer screens. Moreover, there is no any statement indicating that IPTV( Interactive Personality TV) will actually replace traditional TV in Australia.